What’s Next In Branding w/Brett Brown

In this livestream we have Brett Brown talking about the future of building brands, why the agency model is inherently limiting, the importance of truth in storytelling, and how to build a brand’s cinematic universe.

Brett turns companies into cults. After 15+ years in advertising, he spends his time helping businesses stop telling stories and start living their own.

Hire Brett’s Agency: http://theblazeandglory.com/
Hire Brett: https://broughttoyoubytheletterb.com/
Twitter/Instagram: @bngnyc

1:40 – what Brett thinks of the future of branding
6:00 – Brett’s origin story
7:30 – What compelled Brett to study at Art Center
10:00 – Advertising is built on impermanence
12:45 – Everything you do is marketing*
23:00 – An example of ideal
26:00 – Example of things that changed in outdoor advertising
37:00 – Where do see branding going into the “new normal” that the world is experiencing right now?
47:00 – Problems Chris hears (cutdown right before this**)
54:00 – You are not the work you create
1:03:00 – How you can come out of a pandemic on the other side
1:17:00 – How to work for those big companies [find perspective]**
1:21:00 – 3 biggest things that helped Brett shaped his thinking

Resources:

Book:
Baked in – replace the word product with brand or business

People/Agencies
Joan Agency
Tiffany Rolf
Blake kitter
Willa Sparza

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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