Creating Brand Chemistry w/ Laura Beauparlant

It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy. In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus. No matter where you’re at now, you can build a brand that allows you to become a happier, more fulfilled and prosperous business owner.

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https://brandchemistrybook.com
https://www.instagram.com/LabCreativeInc/ – IG

8:30 – Why do you remember the brand that first comes to mind?
11:00 – How to create a memorable brand*
18:00 – Questions to ask yourself to make sure you stand out
27:00 – How do you make your clients feel?
36:00 – The questions to ask your clients***
47:00 – How do you convince clients to go through this process?
55:00 – You’re not the sage on the stage, you’re the guide on the side
1:09:00 – If it’s hard to be authentic to your brand then it’s not authentic
1:19:00 – Love your client out the door

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Host: Chris Do
Content Director: Matthew Encina
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