Package Design Critique Part 1 – Young Guns Episode 5

Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?

In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers.

Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package

Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness

00:13 – Anastasia Vlasenko
12:12 – Annie Yang
28:55 – Maitreyee Kalaskar
36:15 – Meghan Kreger

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