Music Makes The Video – Building A Brand, Ep. 10

What is a brand video? Why is music so vital to any great video? What is the link between music and emotion? Why is it so important to tell a brand’s story?

More than ever, video is becoming one of the biggest parts of our daily lives. It educates and entertains us. So creating a brand video to live on a client’s website is a must. You need them to tell their story, and when they do, you’ll need just the right imagery and music to evoke the kinds of emotions in the viewer that will help them connect with the brand. On this episode of Building A Brand, the team at Blind will be putting together a brand video for Hamilton Family Brewery’s website. They’ll travel back out to the brewery to shoot interviews and b-roll, shoot beauty shots of the cans and beer back in Santa Monica, and then finish everything off with the cherry on top – Finding just the right music track.

🎬 Episode breakdown:
00:36 – Previously On
00:57 – On This episode
01:34 – Ben and Matthew explain the purpose of the Brand Video
02:24 – What is the video production process?
03:23 – Creative Brief for the Brand Video
04:46 – The morning of the shoot
05:37 – The team arrives at Hamilton and sets up for the shoot
06:36 – The challenge of capturing great sound
07:52 – Cinematic lighting
08:49 – Little problems pop up along the way
09:51 – Leaning into the strengths of your interview subjects
10:25 – The interviews begin
11:06 – Capturing essential B-Roll
11:16 – Shooting the beer
13:56 – Why is music so important?
15:17 – Matthew and Jon search for the right music for the video
17:09 – Matthew pulls in Ben for feedback
19:01 – Presenting the final cut of the video to Josh and Crysten
22:32 – Shout out to Epidemic Sound
23:31 – On our next episode


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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Jon Pham, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne