Building A Brand – Stylescapes, Episode 4

How do you define the look of a brand? How do you come up with a visual aesthetic? How do you communicate those ideas to your clients? What are Stylescapes?

In episode 4 of Building A Brand, Blind’s team of designers – Sang Chung, Emily Xie, and Minhye Cho, use the references they brought together in episode 3 to create Stylescapes. These visual interpretations of the brand will give the client the opportunity to see a curated collection of images, typography, and textures that will allow them to further hone the look of Hamilton’s rebrand. Matthew and Ben will direct the three of them as they refine their stylescapes, and prepare for a trip over to Hamilton Family Brewery to present them to Josh and Crysten.

🎬 Episode breakdown:
00:46 – Previously On
01:15 – What Is A Stylescape?
02:09 – Designer, Emily Xie, presents her first pass
03:32 – Art Director, Sang Chung, presents his first pass
05:04 – Designer, Minhye Cho, presents her first pass
05:41 – The Designer’s go to work on their revisions
05:57 – Sang’s revised Stylescape
09:05 – Matthew and Ben explain what they’re looking for in a successful Stylescape
09:54 – Emily talks about her first revised Stylescape
12:11 – Emily shows an alternate version of her Stylescape
13:32 – Emily explains Blind’s method behind doing three levels of Stylescapes
13:59 – Min presents her updated Stylescape
17:14 – Min presents a new Stylscape that goes in a different direction
19:23 – Matthew and Ben discuss the presentation strategy after the final review
21:17 – Matthew goes to pick up the printed Stylescapes
22:07 – Chris Do, Blind’s founder, decides his favorite Stylescape
25:14 – On the next episode of Building A Brand


💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: http://bit.ly/2JJKhEM

🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk

👉 Interested in brand strategy and the discovery process? Learn our process, CORE: http://bit.ly/30PwWzZ

👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd

🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR


About The Show

“Building a Brand” takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.

Follow us:
@mrbenburns
@matthewencina
@thefuturishere

Home

Learn more about Hamilton Family Brewery:
https://hamiltonfamilybrewery.com/

#BuildingABrandShow #BrandStrategy #Stylescapes #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign

===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne