Snapchat secretly acquires Seene, a computer vision startup that lets mobile users make 3D selfies

Snapchat has acquired 3D photo app maker Seene (also known as Obvious Engineering) a couple of months ago, TechCrunch has learned.

Seene lets you capture 3D models from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format, and potentially for future virtual reality projects.

According to our sources, Snapchat was interested in Seene’s computer vision technology and its engineering team more than for its consumer product. As TechCrunch’s Matthew Panzerino said when he covered Seene’s app back in 2013: “I’m not sure what kind of future an app like Seene has at scale without the welcoming arms of a larger entity.”

So step forward Snapchat as that larger entity, with its ongoing need for novelty to keep its users engaged and sharing fresh content — the lifeblood of its social platform.

Seene’s engineering team is led by CTO and co-founder Sam Hare, whose computer vision PhD specialized in real-time applications of the technology for gaming use cases. A note on Hare’s LinkedIn profile about the “deep stack of mobile-focused computer vision tech for structure from motion and 3D reconstruction” which he helped developed for Seene goes on to say that: “We have a great deal more R&D in the pipeline which will be released soon. Please get in touch if you’re interested in finding out more.”

TechCrunch understands that Seene’s team, which is split between the U.S. and London, will relocate to Los Angeles, where Snapchat is headquartered. Although not all team members are being acqui-hired — with at least one senior Seene engineer not joining Snapchat.

We also understand the price for the acquisition is low, and that it’s a cash and share deal. According to AngelList, the startup had raised $600,000 from Knight Foundation, Kima Ventures, EC1 Capital, OREFA, Scott McPhee, Richard Fearn, Julian Carter and potentially others.

Snapchat declined to comment when contacted by TechCrunch about the acquisition. It is not clear whether the Seene app will continue to be maintained.

3D geometry plus virtual experiences

There are many different use cases for Seene’s technology, but they all rely on the same differentiating factor. Seene scans and reconstructs full 3D geometry on your phone. Unlike Project Tango or Microsoft’s Kinect, Seene doesn’t need special infrared sensors and multiple cameras. Similarly, Seene doesn’t need a cloud backend to process 3D scans and recreate 3D objects — everything happens on the phone. For instance, you can scan your face in a few seconds and create a 3D selfie:

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Seene is then well-positioned for true augmented reality features. Most augmented reality apps use your phone’s camera to recognize a 2D image (a QR code for instance) and inject a 3D object on your phone display. Seene can go a step further as it can inject 3D objects around real life things.

While this is a silly example, the sparkling whirlwind around the can of Dr. Pepper in the following video is quite impressive:

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It would make a lot of sense to use Seene’s technology to improve Snapchat’s selfie lenses — including for advertising purposes. (Snapchat debuted sponsored lenses in fall last year, and charges a pretty penny to advertisers wanting to get their brand on people’s faces.)